Why choose video marketing? Video marketing generates new leads and converts them into paying customers because people simply love videos. The majority of your target audience, up to 96%, say they watch tutorial videos when they need more information about a product or service. The majority of people and businesses leaders prefer watching a video vs reading text or viewing an infographic.
How Does Video Ads Increase Your sales?
After watching a video ad, 88% of consumers are convinced to buy. Tutorial videos are much more effective for digital products, physical products and services.
On the KISSmetrics blog, they experimented by placing a call-to-action within a video, right at the end. It earned 380% more click-throughs than the call-to-action button on the sidebar.
You can give the same information through text but it will not be as attractive, engaging, and compelling as a video. A video uses moving images and sounds like a micro-movie to tell a story that connects with viewers because it solves their needs. It becomes natural for them to act to get access to that solution.
How does video marketing help small businesses?
Video marketing is one of the most effective ways for businesses to reach and engage with their target audience. In today's digital age, people are increasingly consuming visual content, and video has emerged as a powerful tool for connecting with consumers and promoting products and services. Here are some reasons why video is one of the best ways to market a business:
Increased engagement: Video has a higher engagement rate compared to other types of content. People are more likely to watch a video than to read an article or look at a still image, which means that video content has the potential to reach a wider audience and make a greater impact.
Better understanding of products and services: Videos allow businesses to showcase their products and services in a dynamic, interactive way, which can help to build trust and increase understanding of what a business has to offer. This can be especially important for businesses that sell complex or technical products, as video can help to simplify complex information and make it more accessible.
Greater accessibility: Video is accessible to people with different learning styles and can be consumed on multiple platforms, such as YouTube, social media, and websites. This means that businesses can reach a wide range of potential customers, regardless of their location or preferred method of accessing information.
Increased search engine visibility: Videos can help to improve a business's search engine optimization (SEO) efforts, as they are more likely to rank higher in search engine results pages (SERPs) than other types of content. This increased visibility can help to drive more traffic to a business's website and increase brand awareness.
Better storytelling: Video provides businesses with the opportunity to tell a story, which can be especially effective in building a connection with consumers. By incorporating narrative elements into their videos, businesses can create an emotional connection with their audience and increase the chances of them remembering their brand.
Increased conversions: Video can be a highly effective way to convert potential customers into paying customers. By demonstrating the value of a product or service and providing a clear call-to-action, businesses can encourage viewers to take a desired action, such as making a purchase.
Better measurement and analysis: Video provides businesses with the ability to track engagement and measure the success of their marketing efforts. By analyzing metrics such as views, engagement, and conversions, businesses can gain valuable insights into what is working and what needs improvement, allowing them to optimize their marketing strategies accordingly.
In conclusion, video is a highly effective marketing tool that has the potential to reach a wide audience, engage with consumers, and drive conversions. Whether it's used to showcase products and services, tell a story, or drive sales, video has the power to help businesses achieve their marketing goals. To maximize the impact of their video marketing efforts, businesses should focus on creating high-quality, engaging content that resonates with their target audience and leverages the unique benefits of the video format.