Postcards have been used for many years as a popular means of communication. Here are several reasons why people use postcards:

• Simplicity: Postcards provide a simple and concise way to send a message. They have limited space, which encourages brevity and focus on the main message.

• Souvenirs: Postcards often feature iconic landmarks, beautiful landscapes, or unique images of a particular place. Many people buy and send postcards as souvenirs to friends and family while traveling or visiting new locations.

• Personal touch: Compared to digital communication, postcards have a more personal and tangible quality. Handwriting a message on a postcard adds a personal touch that can evoke emotions and create a connection between the sender and the recipient.

• Keepsakes and Collectibles: Postcards can be kept as mementos or collected as a hobby. Some people enjoy collecting postcards from different places, events, or themes, turning them into a valuable and enjoyable collection.

• Visual Appeal: Postcards often feature artistic designs, stunning photographs, or unique illustrations. They can be visually appealing, making them a delightful way to share beautiful images with others.

• Surprise and Excitement: Receiving a postcard in the mail can be a pleasant surprise in an era dominated by digital communication. It breaks the monotony of bills and advertisements and brings excitement to the recipient.

• Cost-effective: Postcards are generally more affordable to purchase and send compared to letters or packages. They require lower postage rates and often cost less than traditional greeting cards.

• Marketing and Promotion: Postcards are also widely used for marketing and promotional purposes. Businesses and organizations often use postcards to advertise their products, services, or events due to their cost-effectiveness and potential to reach a broad audience.

• Cultural and Historical Significance: Postcards have played a significant role in documenting historical events, cultural shifts, and social movements. They can serve as valuable historical artifacts, capturing a glimpse of a specific time or place.

While digital communication has become dominant, postcards continue to hold their charm and unique advantages in certain situations. They offer a tangible, personal, and often aesthetically pleasing way to connect with others.